Suppose you have this fancy new site, with lots of data (like big images), and you're about to put it online. If you do "too much" publicity, during the first days, the site will be overwhelmed with requests.
How can I mitigate this risk ?
I've thought of
- going live gradually, like SO and SF : "private" beta, public beta, public
- allow X
connectionssessions concurrently, so the connected user still have good experience of the site, and the others have a nice apology message
I can't :
- buy more servers, as after the first days, the site will have a lot less traffic :)