How to stop targeted ads in Windows 10

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Microsoft Store apps can target you with ads, and here's how you can prevent this on Windows 10.

On every Windows 10 installation, every user accounts gets a unique identifier, known as the advertising ID, that tracks and collects their activities, which then developers and advertisers can use to show targeted ads in apps on your windows pc.

The advertising ID works like cookies on the internet to personalise your experience and show you targeted ads as what user is doing on internet, but the id generated for Windows 10 users only applies for apps they installed from the Microsoft Store not third party install.

If you don't want to get ads on apps based on your activities and use, Windows 10 offers an option to disable this behaviour. It won't block ads in apps, but future advertisements you see won't be personalised. For example if you disabled this option then it can show ads of cars You like cars or not.

In this Windows 10 guide, we'll walk you through the steps to disable the advertising ID on your device to stop getting targeted ads on apps from the Microsoft Store.

How to disable advertising ID using Settings

To disable your advertising identifier on Windows 10, use the following steps:

1. Open Start.
2. Click on Privacy.
3. Click on General.

4. Under the "Change privacy options" section, turn off the Let app use Advertising ID to make ads more interesting to based on your app activity toggle switch.

Once you've completed the steps, you'll continue to see ads through the experience, but they won't be based on your activities.

Quick Tips: If you want personalised or interest based ads, you can use the same instructions to revert the changes, but make sure to turn on the toggle switch.

How to disable advertising ID using Group Policy

If you're running Windows 10 Pro, you can also prevent targeted advertising using the Local Group Policy Editor.

1. Use the Windows key + R keyboard shortcut to open the Run command.
2. Type gpedit.msc and click OK to open the Local Group Policy Editor.

3. Browse the following path: Computer Configuration\Administrative Templates\System\User Profile
4. On the right side, double-click the Turn off the advertising ID policy.

6. Select the Disable option.

7. Click Apply.
8. Click OK.

After completing the steps, Microsoft Store apps will no longer show relevant ads.
In the case you want targeted ads, you can roll back the previous settings using the same instructions, but select the Not Configured option this time.

How to disable advertising ID during Windows 10 setup

Alternatively, you can also prevent apps from showing relevant ads by turning off the Advertising ID in the Choose privacy settings for your device page during the last step setting up Windows 10.

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